Paid Digital Ads · Partnership Overview · 2026

CD Marketing

Paid Digital Advertising — Partnership Overview

Behind-the-scenes paid ads for your clients — Google, Meta, LinkedIn, Amazon. I handle everything from strategy to day-to-day management. You stay in front. I stay in the background.

Prepared by Barb — Barbara Simao LLC Prepared for Colleen Dolan — CD Marketing Experience 11+ years · Paid Media Specialist Website barbarasimaollc.com
Platforms Paid Digital
Ads
Strategy + setup from day one
Full campaign management
Tiered pricing as clients grow
White-label — you stay front and center

How we work together

You bring the client, I run the ads. Your clients don't need to know I exist — all reporting and communication goes through you.

🤝

Your Role

Client relationship, account direction, and final sign-off. You brief me, I execute. Simple.

⚙️

My Role

Strategy, campaign build, daily optimization, technical setup, and monthly reporting — all delivered to you.

📊

Reporting

Monthly reports delivered in whatever format works for you. If you have a template you use with clients, I'll match it.

💸

Invoicing

I invoice CD Marketing directly. What you charge your clients is up to you. White-label rates apply at entry level.

💡 White-Label Note: I don't contact your clients directly unless we both agree that's the right setup for a specific account. Your brand stays in front at all times.

Paid ads platforms

Platform depends on the client — their audience, goals, and budget. Most clients start with one or two and add more as they grow.

🔍
Google Ads
Search, Performance Max, Shopping, Display, YouTube, Remarketing, Google Ad Grants. Full Google ecosystem.
📘
Meta Ads
Facebook & Instagram. Full funnel — cold audiences, retargeting, lookalike. Carousel, video, catalog, lead gen.
💼
LinkedIn Ads
B2B lead generation, sponsored content, InMail, thought leadership. Best for professional services and SaaS.
📦
Amazon Ads
Sponsored Products, Sponsored Brands, Display. Seller Central & Merchant Center setup. ROAS optimization.
⚙️
Technical Setup
GA4, GTM, pixels, conversion tracking, UTM framework, attribution. Everything tracked before a dollar is spent.
📋
Strategy & Reporting
Full written strategy, audience research, competitor analysis. Monthly reporting delivered to you, ready to share.

* I also manage TikTok, Snapchat, Pinterest, and other platforms — if you'd like pricing on those, just let me know.

From signed agreement to live campaigns

1
Strategy & Setup
Weeks 1–3
Strategy doc, audience research, competitor audit, GA4 + GTM + pixel setup, account access, UTM framework — all before anything goes live
2
Campaign Launch
Weeks 3–5
Campaign build, ad copy, A/B testing, bid strategy, reporting dashboard — campaigns go live
3
Monthly Management
Ongoing
Weekly optimizations, testing, competitor monitoring, monthly report to you — same routine every month
4
Rate Escalation
Built into contract
When a client's spend hits the next threshold, rates update automatically — 30 days notice, agreed upfront, no surprises

Monthly management — select platforms to see pricing

Check the platforms for this client. Pricing updates in each tier card below.

Select platforms
🔍
Google Ads
📘
Meta Ads
💼
LinkedIn Ads
📦
Amazon Ads

* I also manage TikTok, Snapchat, Pinterest, and other platforms — if you'd like pricing on those, just let me know.

Tier 1 · Under $2,000/mo ad spend
Growth Tier
10 hrs/mo
  • Strategy (includes brief, LP guidance, account audit findings if applicable, competitor research)
  • 1 Campaign Setup
  • Tech Setup
  • Weekly bid & budget checks
  • Monthly report to you
  • One 30-min call/mo
  • 2 revisions
  • Overages at $112/hr
  • Rate moves up automatically when spend hits next tier
Monthly fee
Total / mo
Tier 2 · $2,000 – $5,000/mo ad spend
Standard
15 hrs/mo
  • Strategy (includes brief, LP guidance, account audit findings if applicable, competitor research)
  • 2 Campaign Setups
  • Weekly bid & budget checks
  • Monthly report to you
  • One 30-min call/mo
  • Audience research & targeting
  • A/B testing
  • 3 revisions
  • Overages at $112/hr
  • Rate moves up automatically when spend hits next tier
Monthly fee
Total / mo
Tier 3 · $5,000 – $10,000/mo ad spend
Full Management
Unlimited
  • Full paid media strategy across all selected platforms
  • Account audit (if applicable)
  • Full campaign build + day-to-day management
  • Competitor research report + ongoing monitoring
  • Creative rotation & guidance
  • Landing page optimization guidance
  • Monthly reporting + strategy calls
  • Audience research & targeting
  • A/B testing
  • Unlimited ad copy revisions
  • 2 revision rounds on written deliverables
  • No hour cap
  • Rate moves up automatically when spend hits next tier
Monthly fee
Total / mo
Tier 4 · $10,000+/mo ad spend
Enterprise
Scoped per engagement
  • Full paid media strategy across all selected platforms
  • Account audit (if applicable)
  • Full campaign build + day-to-day management
  • Large account structure management
  • Competitor research report + ongoing monitoring
  • Creative rotation & guidance
  • Launch & seasonal planning
  • Monthly creative refreshes (if needed)
  • Audience research & targeting
  • A/B testing
  • Landing page optimization guidance
  • Heavy reporting & stakeholder-ready decks (if needed)
  • Bi-weekly check-ins & strategy calls (if needed)
  • Unlimited revisions — copy, strategy & reporting
  • No hour cap
  • Starting rate — final price scoped per engagement
Monthly fee
Starting from

No retainer? No problem.

These deliverables are available as standalone engagements or as additions to any active retainer — no ongoing management required. Invoiced separately upon delivery.

⚡ Onboarding Essentials
Full Strategy Doc + Full Technical Setup — save $500 vs. separately ($4,300 individually)
$3,800
⚡ Onboarding Standard
Full Strategy Doc + Full Technical Setup + Account Audit — save $750 vs. separately ($5,500 individually)
$4,750
⚡ Onboarding Pro
Full Strategy Doc + Full Technical Setup + Account Audit + Competitor Research Report — save $950 vs. separately ($6,150 individually)
$5,200
Full Strategy Document
Written paid media strategy + audience map + funnel architecture — platform-specific, you keep this doc
$2,500
Account Audit
Existing account review + written findings + recommendations
$1,200
Full Technical Setup
GA4, GTM, pixels, Merchant Center, feed, attribution verification
$1,800
Basic Tech Setup
Platform pixel, conversion tracking, UTM framework — single platform
$750
Custom Reporting Dashboard
Looker Studio setup + configuration, ready to share with clients
$500
Landing Page Optimization Guidance
Audit + written recommendations specific to paid ad performance — not SEO or organic channels
$600
Seasonal / Launch Planning
Campaign calendar, promo strategy, creative brief — 3+ weeks notice required
$1,000
Team Training / Handoff Package
Walkthrough, written playbook, recorded session — scoped per client
TBA
Competitor Research Report
Written competitive analysis, standalone document
$650

What's included — and what's not

Here's what's in and what's not.

Included

  • Campaign strategy, build & optimization
  • Audience research & targeting
  • Ad copy (when in scope)
  • A/B testing & creative rotation
  • Weekly bid & budget checks
  • GA4, GTM, pixel, UTM setup
  • Monthly reporting delivered to you
  • Competitor & auction monitoring

Not Included

  • Ad spend — paid by client direct to platforms
  • Creative production (photo, video, design) — if needed, let me know and I can provide pricing
  • Website or landing page development
  • SEO, organic social, email, or PR
  • Platforms not in the signed agreement

Turnaround Times

  • Campaign launch: 3–4 weeks
  • Account audit: 5–7 business days
  • Strategy document: 7–10 business days
  • Technical setup: 3–7 business days
  • Clock starts when all access & assets confirmed

Revisions

Revision rounds vary by tier — see tier cards above. All revisions on written deliverables need to be submitted in writing within 7 days of delivery, consolidated into one round. Additional rounds at $112/hr.

What Triggers the Clock

Turnaround time starts once all account access is granted, billing is confirmed on the platforms, assets are in hand, and we've had a kickoff call or you've sent a written brief. I'll confirm in writing when we're officially started.

Rate Escalation

When a client's spend hits the next threshold, their rate moves up automatically. It's a contract term agreed to upfront — not a conversation we need to have later. I flag it 30 days in advance so you're never caught off guard.

Minimum Commitment

3-month minimum to start — month-to-month after that. 30 days written notice to cancel. Onboarding alone takes 3–5 weeks, so a 3-month minimum ensures there's actually enough time to see results before making a call on whether it's working.

Account Ownership

Ad accounts, campaign data, and platform assets belong to the client. Written deliverables — strategy documents, audits, research reports — are jointly owned by the client, CD Marketing, and Barbara Simao LLC. All three parties retain the right to reference and use them.